← Back to writings

A research-design perspective

The Double Diamond for a PhD thesis

A design-process lens for transforming a broad research gap into a focused question and a meaningful doctoral thesis.

Discover → Define → Develop → Deliver

Written by Yizhou Ma · Assistant Professor, Wageningen University

01 · The framework

Research as a design process

The Double Diamond represents a design process with four phases that alternate between divergent exploration and convergent synthesis.

A PhD repeatedly moves between broad exploration and focused synthesis to transform emerging possibilities into defensible research decisions.

Original draw.io diagram showing the complete PhD Double Diamond from research topic to research question and thesis.
Diagram 1 · The complete PhD Double Diamond

Discover

The discover phase seeks to understand the problem through engagement with people and processes that are directly affected by the issue.

Define

Insights gathered during discovery support the definition of a specific research challenge that can be examined from a new perspective.

Develop

A clearly defined challenge may support several solutions, which can be developed collaboratively by engaging experts with complementary perspectives.

Deliver

Potential solutions are validated before the best-performing approach is packaged and delivered to the users who need it most.

02 · A narrow perception

Beyond the “lab rat” and “paper mill” perception

The visible phases of research, including data collection and paper writing, can overshadow the question-forming work that gives both activities meaning.

Original draw.io diagram showing the perceived research process from a research question through data collection and thesis writing to a research paper.
Diagram 2 · The compressed view of research

The perceived research process

Oftentimes, we associate research with collecting data in laboratories and the field, and writing papers as preparation for future scientists.

These activities can reinforce a narrow stereotype of doctoral research that emphasizes long working hours and extensive data collection.

What the system rewards

Many training resources are organised around these objectives, including laboratory training, programming workshops, and scientific-writing support provided by universities.

The academic environment rewards development through data collection and delivery through research papers, which can encourage incoming PhD students to prioritize laboratory work and publication.

This shortened diamond hides the upstream work of discovering a worthwhile topic and defining the right research question.

03 · Loss in divergence

Activity without meaningful progress

Original draw.io diagram showing literature review and data collection diverging all the way toward perfection without convergence.
Diagram 3 · Divergence without return

The fear of not doing enough

PhD progression contains two divergent phases, covering discovery through literature review and development through experimental data collection.

During these phases, PhD students broaden their knowledge across topics and conduct experiments to generate relevant data.

Quantifiable results support project management, but they can also intensify concerns about insufficient progress that are associated with impostor syndrome.

The garden maze

Reading literature and conducting experiments can become “addictive” during divergent phases because many research directions and scientific methods appear worth pursuing.

PhD students can become lost in this garden maze of divergent activity and lose focus on the research questions or gaps they initially identified.

Without explicit convergence, a project can continue expanding while the central research question and resulting thesis remain insufficiently resolved.

04 · Failure to converge

Protected time for synthesis

A prolonged focus on divergent activity can reduce the time available for proposing research questions and writing papers, which both require synthesis.

Original draw.io diagram showing failure to converge from literature review to a well-defined research question and from data collection to a research paper.
Diagram 4 · Broken convergence

Defining the right question

During the define phase, literature sources must be organised into themes to reveal patterns and opportunities for new research.

This iterative process requires repeated thinking and rethinking before a coherent and defensible research question can be established.

Defining the right research question is often the most challenging part of a PhD thesis because divergent activities create numerous distractions.

Writing more than a data report

Convergence returns during delivery because manuscript writing requires researchers to analyse and synthesise study data into a coherent narrative with scientific significance.

In many applied fields, there is a fine line between a research article and a report of data.

A strong research article therefore requires deeper discussion and more critical analysis of the reported experimental data.

“Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.” — John Tukey